Data & Business Intelligence Analyst

Development of a management dashboard for tracking commercial and financial indicators, allowing a consolidated analysis of revenue, goal achievement, and business unit performance. The project was built using Power BI as the main platform and DAX for complex measures, with custom visual adaptations created through HTML and CSS, providing a modern and intuitive interface.

Power BI dashboard built to monitor personnel costs for a company with 40 employees. It consolidates payroll, charges and bonus data by department, supporting analysis by period and employee. It also uses custom HTML components for a differentiated visual experience.

Automated data validation solution developed in Power Query (M) and integrated directly with a company database. The system receives source data, applies configurable rules and returns a detailed inconsistency report, indicating error type, exact cell location and issue context. When there are no errors, the dashboard shows a green traffic light with zero occurrences.

Strategic market study combining public Receita Federal data processing in Python with Power BI visualization. A script filters and enriches CNPJ records by city and business segment, generating a qualified prospect base with potential score, maturity classification and prioritized lead pipeline for commercial outreach.

Competitive study of the Brazilian satellite internet market, comparing Starlink's growth against Hughes between June 2024 and January 2025. The project analyzes subscriber evolution, regional performance by connection speed and forecasts trends for the following six months, delivering strategic insights on market concentration and regional expansion movements.